About us Valeriana goes B2B with the unicorns of Unchained Commerce
How it all began
Unchained Commerce launched almost two years ago. They have developed their own open-source e-commerce software, which allows them to offer tailor-made solutions for Swiss SMEs. For Vedran, it’s really important that their software is open-source. “That’s part of our core principles. We do not want to make money with software licenses”, Vedran says.
Corporate social responsibility
Valeriana complements the corporate social responsibility approach with a focus on social engagement and creating an inclusive society. Vedran has a migration background himself and appreciates that the Valeriana women receive a fair wage and a real chance even though they may not be able to speak German that well yet. “The price was not a deciding factor for us. Especially considering that Valeriana charges the same amount as the previous provider. Now, however, everything is much cleaner, communication runs The smoother, and we get to support a social impact start-up that supports women with a migration background. What’s not to like?
The big reveal: why e-commerce for unicorns ?
In the end, Vedran tells us the story about the unicorn. Their former marketing assistant had a soft spot for unicorns and wanted this image to speak for Unchained. It means, “No matter how big or small your company is, if one day you become a unicorn, you can still stay with us and our software will grow with you”, Vedran explains. A nice metaphor, right?
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