About us Valeriana goes B2B with the unicorns of Unchained Commerce
How it all began
Unchained Commerce launched almost two years ago. They have developed their own open-source e-commerce software, which allows them to offer tailor-made solutions for Swiss SMEs. For Vedran, it’s really important that their software is open-source. “That’s part of our core principles. We do not want to make money with software licenses”, Vedran says.
Corporate social responsibility
Valeriana complements the corporate social responsibility approach with a focus on social engagement and creating an inclusive society. Vedran has a migration background himself and appreciates that the Valeriana women receive a fair wage and a real chance even though they may not be able to speak German that well yet. “The price was not a deciding factor for us. Especially considering that Valeriana charges the same amount as the previous provider. Now, however, everything is much cleaner, communication runs The smoother, and we get to support a social impact start-up that supports women with a migration background. What’s not to like?
The big reveal: why e-commerce for unicorns ?
In the end, Vedran tells us the story about the unicorn. Their former marketing assistant had a soft spot for unicorns and wanted this image to speak for Unchained. It means, “No matter how big or small your company is, if one day you become a unicorn, you can still stay with us and our software will grow with you”, Vedran explains. A nice metaphor, right?
More to read
Valeriana’s recipe kitchen: culinary excursions!
The way to a person’s heart is through his or her stomach. And just like with love, there’s also a lot we can learn about each other in the kitchen. That’s why today we’re taking you on a culinary journey to Ethiopia, where two of our employees’ f...
What snow clearing has to do with gender equality
In 2011, a misguided attempt by a public official in the Swedish city of Karlskoga to be funny led to the topic of snow clearing to become a political issue. A previously launched initiative was supposed to investigate whether and to what extent m...
All hands on deck for the second Valeriana training session!
Last Saturday, we launched the second round of our professional cleaning training course led by cleaning expert Tarsi Athanasiadis. The beginning of this week’s training session looked a little more like a chemistry class the way we may remember i...
The psychology of cleaning – why a clean home is good for our state of mind
Most of us know it too well. The laundry pile has been waiting for weeks to finally be folded and stowed away. The dust on commodes, bookshelves and wherever else it settles, piles up. The oven and the refrigerator could use a deep cleaning. In th...
Meet the Team: More about Noah, our new intern
Yes, the name may sound boring. What used to be a synonym for viability and thrive in the Flood has now become mainstream. Kind of logical, water and all. Yet, Noah is an intern in Communication & Coordination at Valeriana, anything but the Rhein ...