About us Valeriana goes B2B with the unicorns of Unchained Commerce
How it all began
Unchained Commerce launched almost two years ago. They have developed their own open-source e-commerce software, which allows them to offer tailor-made solutions for Swiss SMEs. For Vedran, it’s really important that their software is open-source. “That’s part of our core principles. We do not want to make money with software licenses”, Vedran says.
Corporate social responsibility
Valeriana complements the corporate social responsibility approach with a focus on social engagement and creating an inclusive society. Vedran has a migration background himself and appreciates that the Valeriana women receive a fair wage and a real chance even though they may not be able to speak German that well yet. “The price was not a deciding factor for us. Especially considering that Valeriana charges the same amount as the previous provider. Now, however, everything is much cleaner, communication runs The smoother, and we get to support a social impact start-up that supports women with a migration background. What’s not to like?
The big reveal: why e-commerce for unicorns ?
In the end, Vedran tells us the story about the unicorn. Their former marketing assistant had a soft spot for unicorns and wanted this image to speak for Unchained. It means, “No matter how big or small your company is, if one day you become a unicorn, you can still stay with us and our software will grow with you”, Vedran explains. A nice metaphor, right?
More to read
Visit us at the 2020 Startup Night in Winterthur
There’s a first time for everything, and as start-up founders, we seem to be achieving one first after another: Creating a business for the first time, hiring employees for the first time, processing our first orders and getting the feeling for th...
Going “green” for yourself and for others — on World Environment Day
Have you heard of Earth Overshoot Day? It marks the day in the calendar after which the world’s population requires more resources than the planet can regenerate in one year. Anything we use after this day will be put on tap, so to say.
Valeriana in the semi-finals of the international TTI Global Impact Awards
“Now I'm the king of the swingers, oh, the jungle VIP…” is it just us or does “Top Tier” also immediately remind you of this classic film tune? If not, then you’re probably not a German speaker, for “Tier” means “animal” in German. In any case, yo...
A short (im)migration history of Switzerland
What does it mean to be Swiss? Regardless of the exact reasons why you feel that you belong to this part of the world, technically speaking, all Swiss people have one thing in common (and that’s without resorting to cliches): a migration backgroun...
For more accessibility in communication
What do stairs and language have in common? Some people may find this to be a difficult question to answer — because it has never been relevant to their own lives. For others, the question may be so pertinent that hardly a day goes by where they d...