Data protection

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") in the context of the provision of our services and our online offer and the related websites, functions and content, as well as external online presence, such as our Social Media Profile (collectively referred to as the "Online Offering"). Regarding the terms used, such as "processing" or "responsible", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

All Impact GmbH
Dammstrasse 58
CH-8037 Zürich
Schweiz
Telefon: +41 44 500 28 72
E-Mail: hallo@valeriana.ch
Website: www.valeriana.ch

Types of processed data stock data (for example, personal master data, names or addresses).

  • Contact details (eg, e-mail, telephone numbers)
  • Content data (eg, text input, photographs, videos)
  • Usage data (eg, visited websites, interest in content, access times)
  • Meta / communication data (eg, device information, IP addresses)

Categories of affected persons

Visitors and users of the online offer (hereinafter we refer to the affected persons as «users»).

Purpose of processing - Providing the online offer, its features and content.

  • Answering contact requests and communicating with users
  • Safety measures
  • Audience measurement / Marketing

Used terms

«Personal data» means any information relating to an identified or identifiable natural person (hereinafter the «data subject»); a natural person is regarded as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

«Processing» means any process performed with or without the aid of automated procedures, or any such process associated with personal data. The term goes far and includes virtually every handling of data.

«Pseudonymisation» means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.

«Profiling» means any kind of automated processing of personal data that involves the use of such personal information to evaluate certain personal aspects pertaining to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts, or relocation of that natural person.

«Responsible person» means the natural or legal person, public authority, body or body which, alone or in concert with others, decides on the purposes and means of processing personal data.

«Processor» means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.

Relevant legal basis

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. For users within the scope of the General Data Protection Regulation (DSGVO), ie the EU and the EEC, unless the legal basis in the data protection declaration is mentioned, the following applies:

  • The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR;
  • The legal basis for the processing for the fulfillment of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 para. 1 lit. b DSGVO;
  • The legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c DSGVO;
  • In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO as legal basis.
  • The legal basis for the processing required to carry out a task in the public interest or in the exercise of official authority which has been delegated to the controller is Article 6 (1) lit. e DSGVO.
  • The legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f DSGVO.
  • The processing of data for purposes other than those for which they were collected is governed by the provisions of Article 6 (4) GDPR.
  • The processing of special categories of data (pursuant to Art. 9 (1) GDPR) is governed by the provisions of Art. 9 (2) GDPR.

Safety measures

We comply with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and seriousness of the risk to the rights and freedoms of natural persons, appropriate technical and organizational Measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as their access, input, disclosure, securing of availability and their separation. In addition, we have established procedures to ensure the enjoyment of data subject rights, the erasure of data and the response to data threats. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings.

Collaboration with contract processors, joint controllers and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors, joint controllers or third parties), transmit them to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (eg if the data is transmitted to third parties, such as payment service providers, to fulfill the contract), users have consented to a legal obligation to do so or on the basis of our legitimate interests (eg the use of agents, webhosters, etc.).

Transfers to third countries

If we process data in a third country (ie outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure, or transfer of data to other persons or companies This will only happen if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Except as expressly provided or required by law, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties, such as contractual obligations under so-called standard safeguards of the EU Commission, the existence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the European Commission).

Rights of data subjects

You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copying of the data in accordance with legal requirements.

In accordance with legal requirements, you have the right to demand the completion of the relevant data or the correction of the relevant incorrect data.

In accordance with the statutory provisions, they have the right to demand that the relevant data be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the statutory provisions.

You have the right to demand that the data relating to you provided to us be obtained in accordance with legal requirements and to be transmitted to other persons responsible.

They also have the right to submit a complaint to the competent supervisory authority in accordance with the statutory provisions.

Withdrawal

You have the right to revoke granted consent with effect for the future.

Right to object

You may object to the future processing of your data in accordance with legal requirements at any time. The objection may in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

«Cookies» are small files that are stored on users computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or «session cookies» or «transient cookies», are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be saved.

«Persistent» or «persistent» refers to cookies that remain stored even after the browser has been closed. For example, the login status can be saved if users visit them after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A «third-party cookie» refers to cookies that are offered by providers other than the person responsible for providing the online offer (otherwise, if only their cookies are called «first-party cookies»).

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

Insofar as we ask users to consent to the use of cookies (eg as part of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. DSGVO. Otherwise, the personal cookies of the users according to the following explanations in the context of this Privacy Policy on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para 1 lit. DSGVO) or if the use of cookies to provide our contractual services is required, in accordance with Art. Art. 6 para. 1 lit. b. DSGVO, or if the use of cookies is required for the performance of a task that is in the public interest or in the exercise of official authority, in accordance with. Art. 6 para. 1 lit. e. DSGVO, processed.

If users do not want cookies stored on their machine, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.

Deletion of data

The data processed by us will be deleted or restricted in accordance with legal requirements. Unless explicitly stated in this privacy statement, the data stored by us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with any statutory storage requirements.

Unless the data is deleted because it is required for other and legally permitted purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes to the data processing we make require it. We will inform you as soon as the changes require your participation (eg consent) or other individual notification.

Contact

When contacting us (eg by contact form, e-mail, telephone or via social media), the information provided by the user to process the contact request and its processing acc. Art. 6 para. 1 lit. b. (in the context of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) DSGVO processed. User information can be stored in a Customer Relationship Management System ("CRM System") or comparable request organization.

We delete the requests, if they are no longer required. We check the requirement every two years; Furthermore, the legal archiving obligations apply.

Newsletter

With the following information we inform you about the content of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter «newsletter») only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is concretely described in the context of an application for the newsletter, it is decisive for the consent of the user. Incidentally, our newsletter contains information about our services and us.

Double opt-in and logging: Registration for our newsletter is done in a so-called double opt-in procedure. This means you will receive an e-mail after logging in to ask for confirmation of your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the logon and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to give a name in the newsletter for personal address.

The dispatch of the newsletter and the related performance measurement are based on the consent of the recipient acc. Art. 6 para. 1 lit. a, Art. 7 DSGVO in connection with § 7 Abs. 2 Nr. 3 UWG or if consent is not required based on our legitimate interests in direct marketing acc. Art. 6 para. 1 lt. F. DSGVO in conjunction with § 7 (3) UWG.

The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves our business interests as well as meeting the expectations of users and allows us to provide consent.

Termination / Revocation - You can cancel the receipt of our newsletter at any time, ie revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them to provide prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed. Newsletter - Mailchimp: The newsletter is sent by the mail service provider «MailChimp», a newsletter shipping platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. The privacy policy of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC is certified under the Privacy Shield Agreement, providing a guarantee to comply with European privacy standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests gem. Art. 6 para. 1 lit. f. DSGVO and a contract processing agreement acc. Art. 28 (3) sentence 1 DSGVO.

The shipping service provider may use the data of the recipient in a pseudonymous form, ie without assignment to a user, to optimize or improve their own services, eg for the technical optimization of shipping and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to address them themselves or to pass the data on to third parties.

Newsletter - Success Measurement

The newsletters contain a so-called «web beacon», ie a pixel-sized file that is retrieved from the server when the newsletter is opened by our server or, if we use a shipping service provider. In the course of this call, technical information, such as information about the browser and your system, as well as your IP address and time of the retrieval are collected.

This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated.

Hosting and e-mailing

The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security, and technical maintenance services we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f DSGVO in conjunction with Art. 28 DSGVO (conclusion of contract processing contract).

Google Analytics

We use Google Analytics, a Google Ireland Limited web analytics service, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = en .

If we ask the users for a consent (eg in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO).

As far as data is processed in the US, we point out that Google is certified under the Privacy Shield Agreement, thereby ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status= Active ).

For more information about Google's data usage, hiring and disparaging options, please read Google's Privacy Policy (https://policies.google.com/privacy ) and Google's Ads Ads Settings (https: // adssettings. google.com/authenticated ).

The personal data of users will be deleted or anonymized after 14 months.

Google AdWords and conversion measurement

We use Google's online AdWords marketing tool «AdWords» to place ads on the Google advertising network (eg, in search results, in videos, on websites, etc.) so that they are displayed to users who have a potential interest in the ads. This allows us to better target advertisements for and within our online offering so that we only present ads to users that potentially match their interests. For example, if a user sees ads for products he's been looking for on other online offerings, that's called remarketing. For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a code from Google and become so-called (re) marketing tags (invisible graphics or code, also as «Web beacons») incorporated into the website. With their help, the user's device stores an individual cookie, ie a small file (instead of cookies, comparable technologies can also be used). In this file is noted which web pages the user visited, for what content he is interested and what offers the user has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer.

Furthermore, we receive an individual «conversion cookie». The information obtained through the cookie is used by Google to generate conversion statistics for us. However, we only hear about the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive information that personally identifies users.

The data of the users are pseudonym processed in the context of the Google advertising network. For example, Google does not store and process the name or e-mail address of the users, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. That is, from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the United States.

If we ask the users for a consent (eg in the context of a cookie consent), the legal basis of this processing is Art. 6 para. 1 lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO).

As far as data is processed in the US, we point out that Google is certified under the Privacy Shield Agreement, thereby ensuring compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status= Active).

For more information about Google's data usage, hiring and disparaging options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads ) and Google's Ads Ads Settings (https: // adssettings.google.com/authenticated).

Online presence in social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services.

We point out that data of the users outside the area of ​​the European Union can be processed. This can result in risks for the users, because for example the enforcement of the rights of the users could be made more difficult. As for US providers certified under the Privacy Shield, we point out that they are committed to upholding the EU's privacy standards.

Furthermore, the data of the users are usually processed for market research and advertising purposes. For example, user profiles can be created from the user behavior and resulting user interests. The usage profiles can in turn be used, for example, to switch advertisements within and outside the platforms, which are supposed to correspond to the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and logged in to them).

The processing of personal data of users is based on our legitimate interests in an effective information of users and communication with users in accordance with. Art. 6 para. 1 lit. f. DSGVO. If the users are asked by the respective providers of the platforms for a consent to the above-described data processing, the legal basis of the processing is Art. 6 para. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing and the possibilities of contradiction (opt-out), we refer to the following linked information of the provider.

Also in the case of requests for information and the assertion of user rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Integrate services such as videos or fonts (collectively referred to as «content»).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as «web beacons») for statistical or marketing purposes. The «pixel tags» can be used to evaluate information, such as visitor traffic, on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, time of visit, and other information regarding the use of our online offer.

Youtube

We embed the videos from the YouTube platform of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We incorporate the Bots Detection feature, for example when entering into online forms («ReCaptcha») from GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated .

Typekit-Schriftarten von Adobe

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we set external type kit fonts of the provider Adobe Systems Software Ireland Limited, 4 -6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active)

Montemedia AG Tracking

On this website the tracking script of Montemedia AG (hereinafter «Monte») is integrated. The tracking script from Monte measures and analyzes anonymous user interactions on the website. With the integration the economic interest of the optimization of the website and the media purchase in advertising campaigns is fulfilled. Monte stores all interaction data anonymously. This means that Monte can not assign the collected data to any specific person.

Privacy Policy and Cancellation Policy https://montemedia.com/en/cookies